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Penna Education


We’re experts in designing, developing and delivering coherent and effective marketing strategies to reach, inspire and encourage students to go to University. We work with UK and international institutions, and pride ourselves on our friendly, hands-on approach to partnership.

We know students, what makes them tick (and tok!) and how to take them from feeling overwhelmed to reassured.

Take a look at what Penna Education can do for you.

See how we can help you

Can you help me with clearing?

Yes, we’ve got experts who’ve been advising clients on Clearing strategies since the student cap was removed in 2014. From content creation, social media to virtual open days. We’ve got a lot of tricks up our sleeves which we deploy to the right audience, at the right time.

Does penna education work internationally?

Absolutely we do – there’s no country we can’t bring our Education passion to! Internationally we run campaigns from Beijing to Bogota and every point in between. We deliver global student attraction coverage with authentic messaging, tracked in real time 24/7. Our passion for HE is global, and our understanding of how differing markets respond gives Penna Education a crucial edge.

How have your ways of working with institutions changed during covid-19?

COVID accelerated the great partnerships we have across our client base. While the world changed around us, we worked together to deliver messaging that was authentic and accountable. We communicated changes in study patterns and modes of study. We also helped to assuage feelings of uncertainty for clients and students alike. Adapting, learning and finding solutions is at the heart of Penna Education. It’s our passion and we do it well.

I've got diversity goals, for students and staff. Can you help?

Yes we can! We’ve got our own ED&I consultancy, able to audit your current marketing and recruitment processes to identify adverse impact – anything that could be overlooking, turning off or discriminating against diverse talent. We shape comms and channel strategies. In short, we redesign the entire student and staff experience, from the inside out.

How can I hire an experienced pro-vice chancellor, director or head of school?

Remarkable higher education leaders can be hard to find. But not with our executive search experts on the case. Thanks to our international network, they can go the extra mile to find the right fit for your executive appointments.

How can I fill a short-term he role?

When you need an interim leader to help navigate change or lead transformation, we’ll provide a rapid and reliable solution. With Penna on your team, your short-term appointments are in safe hands.

Explore some examples of our previous work