Jane Johns
Director of Education

Leads the team in all aspects whilst working closely client side at senior management level. Working with universities across the HE spectrum and promoting the Penna ethos of interacting at all levels not interrupting.

Jack Thorogood
Client Partner

Leads on client service and delivery across our education portfolio. Google Analytics, Ads, and Facebook certified - fully versed in the world of performance media marketing.

Lucy Harmsworth
Senior Client Manager

Highly experienced within the sector having worked at two previous agencies and now fills a vital role within the team at Penna. First point of contact for her portfolio ensuring clients have a trusted and knowledgeable team member with excellent attitude, attention to detail and communication skills. Google Analytics, Ads, and Facebook certified - fully versed in the world of performance media marketing.

Andy Collins
Digital Education Strategist

Manages multi-media campaigns with clients across the UK and is Google Ads, Analytics and Tag Manager certified. He also takes pride in running and organising Penna’s graduate and internship programmes for each intake.

Odette Treadwell
Education Research Strategist

Experienced agency professional who is a core member of the Penna team where she demonstrates daily her expertise, creative thinking and problem-solving skills through the planning of multi-layered campaigns for her client base. A true asset to the Penna team. Fully versed in the world of performance media marketing.

Ellen O'Neill
Client Manager

Strong background in digital and social media whilst providing data insight and monitoring campaign performance across all clients. Expert at the day-to-day management of all communications and client service and delivery needs in the student recruitment space.

Elena Aronson
Client Delivery Manager

With vast agency experience, her responsibilities include supporting Penna’s portfolio of Student Marketing clients with their day to day requirements whilst building collaborative relationships internally and externally and maintaining high level of professionalism and support.

Kornelia Korol-Hill
Research Partner

An integral part of Penna’s Education Practice. Applying analytical research skills in order to support client projects and campaigns whilst also employing her tremendous relationship-building strengths and innate sense of detail. Her genuine affection for and interest in the education sector contribute to her producing outstanding reports, insights and valued contribution for both bespoke and annual marketing campaigns.


Kathryn Kempster

Kathryn brings with her extensive industry experience and a pedigree in building meaningful and sustainable relationships with senior clients, through building deep insight into their strategic requirements. She has significant experience supporting complex commercial clients operating in a competitive global talent market. In particular, she has worked with her clients to solve their challenges utilising contemporary digital talent marketing techniques, reflecting the latest development in recruitment technology, and resulting in greater diversity and return on their recruitment investment.

Kathryn joined Penna in 2020, prior to that she was Regional Vice President for AIA Worldwide, London. Since joining us at Penna, she has successfully supported the company’s drive to support UK companies and multinationals in the commercial and public enterprise sectors

Keith Pilling
Chief Operating Officer

Keith’s worked in the recruitment industry for over twenty years. Like most of us, recruitment wasn’t his early career ambition; he wanted to be a racing driver. Due to a tragic lack of talent, this didn’t work out. So, he joined Austin Knight as a graduate trainee and honed his resourcing skills over the next few years with Havas, Hodes and then as Board Director with Tribal. Keith then joined Penna’s recruitment business in March 2011 with a brief to re-organise the business and return it to profit. This worked out. Adecco purchased Penna in May 2016 for £105m. Unfortunately (for Keith) he wasn’t a major shareholder and he remains as Penna’s Chief Operating Officer, responsible for sales, operations and ultimately delivery on budget. He currently leads the business alongside his two more talented co-directors.

Alexis Curtis-Harris
Diversity and Inclusion Lead

Alexis joined Penna in 2014 after spending seven years at Capita Resourcing and Reed Professional Services where she worked on large-scale resourcing strategies and digital projects for clients including the Office for National Statistics, Barclays Retail and the BBC.   

Alexis brings her D and I expertise to the operational delivery of end-to-end recruitment solutions and oversees our attraction, selection and assessment work to ensure it promotes the highest standards of diversity and inclusion. Alexis plays a client-facing role with clear responsibilities for strategy and programme development relating to diversity and inclusion in engagement, attraction and selection.  Alexis regularly advises clients such as Metropolitan Police, Homes England, St James’s Place, NetworkRail, The Bank of England and other government bodies and local authorities on their D&I strategies, learning and development, knowledge sharing, equality impact assessments and enabling inclusive recruitment. 

Sue Atkinson
Commercial Director

A member of our senior leadership team, Sue has a governance role managing and inputting Penna’s overall strategy. She’s spent 25 years in recruitment in a variety of resourcing and attraction related roles from delivery and project management to strategic development and agency director. During her career Sue has gained extensive and in-depth knowledge of both the employment arena in general and the recruitment industry. She has successfully delivered resourcing projects on behalf of a diverse portfolio of clients from blue-chip commercial organisations to central government and local authorities and educational establishments including EDF, Police Scotland, Kent County Council, and the University of Cambridge.

David Hickling
Head of Project Management

David’s career in recruitment marketing and communications spans well over 20 years starting out in the media sales teams of The Guardian and the Evening Standard before moving agency-side, first with AIA and then joining Barkers (part of Penna since 2009) in 2000.

In addition to managing the people managing projects to produce websites, videos, largescale print, online assessment tools and more besides, David is very hands-on and a project manager in his own right. Acting as the key interface between your Client Partners and all the other delivery specialists at your disposal, David will ensure a high level of support and timely delivery on any complex projects we undertake for you.

Tristan Moakes
Strategy Director of Attraction and Communications

As Strategy Director at Penna, Tristan’s role is to help organisations understand talent attraction problems and find ways to solve them. With 15 years’ experience working in employer brand marketing, he has worked companies from a wide range of sectors in the UK and globally. Starting out as a developer and with an MSc in IT, his main interest has always been the impact of technology on work and society.

Kadie Hodges
Comms Strategy Manager

Kadie has a breadth of knowledge within the world of student marketing. Having worked at Penna for over six years in a number of areas, she brings a well-rounded perspective to her role. As the advertising landscape is ever-changing, so too are the methods of student attraction and communications. Keeping pace with the latest technology advances, cultural paradigms, social platforms and targeting capabilities is challenging, and Kadie provides the vital link helping clients to make the most of technology and channels. She also works with clients to build a deep understanding of what motivates their audience, their behaviours and habits and wider market trends to determine the best way of reaching and persuading people.

Helen Overy
Strategic Marketing Manager

Helen Overy is our in-house marketing lead. She designs and delivers digital, events and content marketing for Penna Education and the wider business. After beginning her career in events management at Penna, she moved to the global marketing team of SHREKO firm Odgers Berndtson in 2017. A boomerang move brought her back in 2019 to focus on our D&I messaging, improve Penna's social media standing and amplify our voice in the higher education space.

James Street
Research Consultant

For over 10 years, James has worked for Stafford Long, developing the agency’s Research & Consulting capabilities. He has supported and advised global businesses on their ambitious transformation programmes and is a highly experienced global brand consultant and market researcher. Since joining is work has consistently gained industry recognition, through a range of prestigious awards.

With more than 18 years research experience, James works across multiple brands and a variety of industries including Banking, Consulting, Engineering and Law. James has run multiple Engagement projects and has provided consultation on action planning to support a range of Transformation programmes for business with 8,000+ employees. He’s also run global employer brand programmes, providing messaging solutions that can be leveraged effectively for campaigns across multiple regions and locations. His work allows employees to better see the work they contribute to and how they deliver to the global objectives of their business, on a daily basis.